15 ways you can make Small Business Saturday a success

15 ways you can make Small Business Saturday a success

On December 6th the UK’s second Small Business Saturday will be happening with thousands of businesses across the nation taking part, many of which got involved last year and benefitted from the extra £500m spend that took place on the day, according to Small Business Saturday 2013 research.

Using Small Business Saturday in the build up to Christmas could be just want you need to bring in new customers and extra revenue.

Here are 15 simple actions to think about before December 6th to ensure your business makes the most of this year’s event.

  1. Visit www.smallbusinesssaturdayuk.com for a local marketing pack. Put posters up, put stickers in your window and place cards at your till.
  2. Download the digital pack from the website and use the logo and digital banners on your website and feature it on your Twitter and Facebook communications.
  3. Share your pictures of your business decked out in Small Business Saturday posters on Twitter with the #SmallBizSatUk tag and also tag your local region.
  4. Download the Small Business Saturday free social media guide from the website for tips on how to make the most of social media and Small Business Saturday.
  5. Embed the Small Business Saturday Prezi on your website – the code for this is available from the Small Business Saturday website.
  6. Hold an event in your business on 6th December (or the week preceding if you don’t open on a Saturday).
  7. Tell your friends, family, neighbours, children, schools – everyone you know – that Small Business Saturday is happening, that you are supporting it and they should too.
  8. Promote your own event across social media and through local networks
  9. Encourage consumers through the door or to visit online by offering promotions, cups of tea, mince pies, in-store music, i.e. ideas that make the day special and encourage people to get involved.
  10. Offer Christmas themed activities, such as free Christmas wrapping, carol singing or maybe even a Santa.
  11. Speak to your local authority and local business organisations, encourage them to support the campaign in your local community. Suggest they promote it in any publications – online or paper. Find out if things are already happening that your business can get involved in.
  12. Collaborate with other small businesses in your community to plan a local event – this could be a Christmas fair, market or treasure trail.
  13. Tweet your support, use the hashtag #SmallBizSatUK, follow Small Business Saturday UK on Facebook, join the LinkedIn group, and tell the world that you support Small Business Saturday.
  14. Write to your local councillor and MP and your local press and encourage them to pop down to see your event on Small Business Saturday. Use the campaign as a PR opportunity for your business.
  15. Look at where you can support other small businesses, and tell them about Small Business Saturday to encourage them to get involved.

If you'd like to discuss growing your local business using web and mobile channels, get in touch with the Scrummy Team today.

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