2 tips on how to market your restaurant online
Marketing your restaurant on the Internet has almost become a requirement over the last few years if you want to stay up with current trends and want to have any chance of outperforming your direct competition. Fortunately, regardless of your budget, there are steps you can take to market your restaurant online. Here, we will explore just a couple.
Talk to local food bloggers to reach a targeted audience
Many restaurants have been ‘entertaining’ food writers for a number of years now, so this is by no means a new technique. However, since the rise of social media, this technique has changed significantly. No longer do you need to call up your local newspaper to get a review, now you can contact local food bloggers.
Invite them to your establishment for a meal and make sure you impress. One of the best things about this new technique is that you can see the number of people the blogger can reach and how successful they are. Remember, unlike a newspaper where only a handful of people would read or be even remotely bothered about the food section, everybody that is following a food blogger is doing so because they are interested in what they have to say. That’s targeted marketing that it’s hard to buy, and you can get it for next to nothing in terms of cost if you get it right.
Run contests on social media
First and foremost, this point requires you to have a social media account. If you do not have AT LEAST a company Facebook page that is being updated semi-regularly, then you are really missing out on the largest free marketing portal available.
A competition, when run correctly, can increase your social media following with hundreds of potential new clientele. However, be careful of stringent competition rules that have been implemented by Facebook to stop companies from taking advantage of their platform. You can read these terms here; https://www.facebook.com/page_guidelines.php.
A competition for say a free meal for two people might cost you £50 in total, but could gain you hundreds of followers and probably, if done correctly a few visitors. These are people that you can reach via social media marketing.
Above we have explored just two of many techniques that a restaurant can implement if they want to bring in more customers. Of course, at Scrummy London, we offer the complete online restaurant marketing solution to help bring you more traffic for cost-effective prices.
Which online marketing methods are working for your restaurant business? Tell us more so we can share your experiences here.
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