4 Proven Ways to Attract Customers to Your Restaurant with Online Video
Online video is still one of the best ways to launch a business or a brand on the Internet and one of the best ways to gain visibility for brands. For restaurants, online video is one of the proven ways to attract new customers and to remarket to old ones.
There are several ways to use video to attract customers to your restaurant. You can upload directly into YouTube, share your video to your social media followers, upload direct into Facebook, or use Vine for a quick and instant fame.
Let’s discuss each one of them.
1. Post videos on YouTube
YouTube is still the biggest video site on the planet. With more than four billion daily views, your restaurant should get a major boost in exposure. Posting videos about your restaurant on YouTube offers some great benefits such as the ease of sharing the videos and the simple way you can embed those videos into your own website and other social media channels like Facebook.
To create a video, you don’t need fancy graphics and elaborate videography. You can use whatever tools are available to you right now. You can create videos of your best menu using slide software such as PowerPoint, Keynote, or Google Slide. You can edit the video using MovieMaker, Camtasia or Animoto.
On YouTube video page, be sure to make a good use of the description section by including links to your restaurant’s website, a list of your best menu, a short description of your place, phone numbers and a link to a Google Map showing exactly where your restaurant is located.
2. Share the taste, share the video
YouTube is a search engine on its own. In fact, it’s the second largest search engine in terms of the number of searches, so there’s a good chance that a lot of people will find your restaurant’s video. But your video shouldn’t be confined only within YouTube. Remember, the goal is to use the video for maximum exposure. Thanks to YouTube’s sharing and embedding features, you can easily promote your videos to your social media followers on Google+, Facebook, and Twitter. You can also pin your video on Pinterest.
3. Upload videos directly into Facebook Page
The online video space is still dominated by YouTube, but Facebook is a very close second. With more than three billion daily pageviews, Facebook is set to steal the thunder from YouTube soon. Recently, Facebook has announced that businesses will soon be able to upload videos into their Facebook pages. Use that to your advantage to tap into the three billion pageviews Facebook videos are getting. That’s a lot of potential eyeballs for your restaurant.
4. Capture a six-seconder with Vine
Vine is a short-form video sharing site acquired by Twitter in 2012. The site is home to millions of six-second videos that have been looped (played again and again) billions of times. It has provided a launching stage for thousands of viral videos. Vine is also home to some of the most popular videos produced by brands and marketers. It offers huge potential for creating a viral video for individuals and businesses. Set your mind free when using Vine. You can use it to create a series of videos, each featuring a different aspect of your restaurant. You can shoot an establishing footage of your restaurant, show how clean your place is, feature your friendly staff, and showcase your awesome menu. Like YouTube videos, you can also easily share and embed your vines to your other social media channels.
To find out more about creating videos to attract more customers to your restaurant, get in touch with the Scrummy Team today.
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