The top tools on Google for restaurant marketing

The top tools on Google for restaurant marketing

The goal of every web owner is to ensure that their website ranks as highly as possible for as many targeted keywords as possible. This is usually a demanding task that requires assistance of a professional, especially if you are unfamiliar with the technicalities. Did you know that Google provides a number of free applications/programs to make marketing your business online much easier?

Here are some of the top tools on Google for restaurant marketing;

Google Analytics

This is arguably one of the best Google marketing tools that you can use to promote your restaurant online. This tool gives you a snapshot of your website, analyses where your traffic comes from and the manner in which the person interacts with your website.

This is important as you can use the information to create targeted marketing campaigns which can eventually help in increasing the conversion rate on your website.

Google Plus

This is also another top Google marketing tool that you can use to promote a restaurant business. It is a social networking site that is friendlier to business. The reason why this Google tool can be effective in marketing a restaurant when well integrated is because it can be used easily to connect with prospective customers since it is a very interactive forum.

Google Sitemaps

A sitemap is basically a list of pages available on your website. This tool is also a top and effective marketing tool provided by Google since it allows you to provide Google additional information regarding your web pages and URL’s which might not necessarily be discovered by the normal crawling process.

Google Alerts

The primary function of this particular Google tool is to make it possible for you to get email notifications regarding the stories or topics that you are monitoring about this particular industry. It is also an essential marketing tool since it helps you to keep up to date on the industry. You can then use this information to; create social media posts, promote specials and generally use it to your advantage.

Above are just a few of the many tools available on Google that can help you optimise your website properly. Make sure you take the time to research all of the Google tools so that you stand the best chance of being successful.

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